Instead, it's still not moving at the pace you want. And it's probably costing you more than you realize.
We're Roy and Allan. We took our DTC brand TBô from $0 to $3M+ in 2 years and have delivered results for global brands. Now we work with 2-3 DTC founders and e-commerce leaders at a time - helping you ask sharper questions, challenge your blind spots, and get more from the agencies and resources you're already paying for.
Speaking & Events
Does this sound familiar?
You're paying $10K to $20K+ per month to agencies, and still translating their reports yourself
Every miss is blamed on "testing" or "the algorithm"
Customers buy once, leave great reviews, then disappear
CAC is up, margins are tight, LTV is flat
AI is everywhere, but no one can clearly tell you what matters for your size
International expansion has been "next quarter" for over a year
You don't have time for another course. You need answers now
This isn't because you're doing something wrong.
It's because no one is challenging the system you're operating in.
What We Actually Do
We're your thinking partner. Someone who helps you ask the right questions, pressure-test decisions before they get expensive, and get more out of the agencies and resources you already have.
What that looks like in practice:
Challenge your assumptions before they cost six months and six figures
Help you hold agencies accountable with the right questions
Accelerate decisions by sharing what's actually working right now
Your agencies want to keep the account. Your team doesn't want to rock the boat. Your peers are being polite. We don't have those incentives.
What Working Together Actually Looks Like
You have 47 things on your list. We identify the 3 that actually move the needle.
We poke holes in assumptions and call out bad ideas before they get expensive.
Know exactly what to ask, how to read reports, and when to push or walk away.
Not outdated industry averages. Actual data from brands operating today.
What to use, how to configure it, and what to ignore.
Copy and paste ready. The same playbooks we use ourselves.
Logistics, pricing, taxes, partners. We shipped to 120 countries in year one.
See if this makes sense for where you are right now.
Book a 15-Minute CallWe've done this ourselves.
When the tools didn't exist, we built them. That became Decommerce.
Today, we advise founder-led brands and global operators who don't need basic advice. They need clear thinking and leverage.
We've hired and fired agencies. Worked with Meta, Google, and TikTok. Tested hundreds of tools and vendors.
So when someone pitches you something, we can tell you if it's worth it.
How the Engagement Works
Focused on what's most urgent for your business.
Real-time questions answered when you need them.
Relevant to your stage. Not generic advice.
Before and after key calls, so you know what to push on.
There's a 3-month minimum. This is about building an engine, not applying a quick fix.
The Engagement Options
This isn't a program you join. It's a partnership we agree to.
Option 1
Ongoing Coaching Partnership
3-month minimum commitment
Best for: Founders who want a long-term sparring partner while continuing to operate their business.
Option 2
90-Day Intensive
90-day engagement
Best for: Founders who want concentrated momentum and a clear operating plan for the next phase.
The value comes from clarity, pressure testing, and better decisions.
What Founders Say
Here's what they tell us.
"This was the first time someone actually challenged our thinking instead of validating it. Within weeks, we killed initiatives that were wasting time and doubled down on what moved revenue."
"We finally understood what our agencies were doing, and more importantly, what they weren't doing. The clarity alone paid for itself."
"It feels less like coaching and more like having a co-founder who has already made the mistakes we were about to make."
"The biggest value was focus. We stopped reacting and started sequencing."
FAQ
No. We don't execute campaigns or manage channels. We work as strategic sparring partners.
Usually no. We help founders get more value from existing agencies, or decide confidently when it's time to change them.
No. We guide and challenge. You and your team execute.
There's no curriculum. Everything is applied to your specific business and numbers.
Two strategy calls per month plus async questions as needed.
We discuss where you're stuck and whether working together makes sense. If it doesn't, we'll tell you.
No. We only work with founders where we believe we can create meaningful leverage.
15 minutes. No pitch. Just a conversation about where you're stuck and whether we can help.
Book Your 15-Minute CallWe're not an agency. We're founders who work with founders.
In your corner. Challenging your thinking. Sharpening the blade.
